A brand film for Wherobots, developed during the company's repositioning from a technical product to a category-defining platform. The work translates an abstract technical proposition, geospatial intelligence at scale, into something a non-technical buyer can evaluate.
A launch film for the Park Hyatt New York, produced around a deliberate strategic insight: to show the hotel through its atmosphere rather than its rooms, services, or amenities. The grounding approach: in a city of luxury hotels, what distinguishes one is how it feels to be inside it, not what it contains.
A four-part documentary series produced for Rolex's cinema partnership, profiling the technicians whose work shapes how films are made: the foley artist, the screenwriter, the makeup designer, the composer. Each portrait treats the craft with the same discipline the brand associates with its own.
A series of portraits of small business owners produced for QuickBooks. The films are built on the premise that the people who buy small business accounting software are craftspeople first and operators second, and that the brand's relevance to them is earned through that identity, not through product features.
A series of case studies created to bring to life core certifications ACS offers healthcare providers. Following a surgeon practicing under the standards the program sets, the films were built to make an abstract service offering concrete for hospital administrators: showing what certified care looks like in practice, and how the program improves both clinical outcomes and administrative workflow.
A four-part series produced for Analog Devices' CES launch, designed to position the company as a leader across automotive, communications, manufacturing, and healthcare. Each film was built on a single premise: the physical world is becoming intelligent at the point where hardware meets signal, and Analog Devices sits at that translation layer across every vertical it serves.
An anthem film produced in direct partnership with NASCAR's incoming president, built to re-energize the sport's drivers and reinforce the brand's core values at a leadership inflection point. The work was made to speak internally first, reminding the people inside the brand what the sport is actually built on.
A category announcement produced for Blue Apron around the brand's partnership with Niman Ranch and its broader commitment to local, high-quality sourcing. The work follows the supply chain backward from the meal kit to the farm, building the case for a category stance on food quality that competitors were not yet making.
A film produced for Heineken's foundation arm on its public health and addiction work, made in a raw, journalistic style rather than corporate communication to better connect with audiences. The work required a deeper level of credibility that standard brand vocabulary couldn't deliver, particularly for a beer company speaking to the issue of alcohol addiction.
A launch piece produced for MSNBC's The 11th Hour, designed to define the show's editorial role at the end of the primetime news day. The work was built around a specific positioning claim: the 11th hour as the moment the day's news is not just reported but resolved, giving the show a distinct function within the network's lineup.
A launch asset for Qualcomm's Snapdragon platform, built around a family tradition as the vehicle for demonstrating the chipset's AI capability. The work was made to bridge a gap Qualcomm faces across its portfolio: the company's technology powers the devices consumers use every day, but rarely appears in the conversation about what those devices can do.
An eight-part series produced for ESPN's Saturdays in the South. The strategic insight: the franchise needed a voice that could carry the cultural weight of Southern college football beyond standard game highlights. The work introduced the Troubadour, a recurring character created to embody the region's history and identity, connecting the eight spots into a seasonal arc with editorial weight.
A three-part series produced through a partnership between Hennessy and Pratt Institute, commissioning young artists to create original work embodying the brand's "Never Settle" mantra. The series gave an abstract brand claim a concrete cultural presence by tying it to real creative output from a recognized institution.
An original travel series produced for Qatar Airways and distributed on BBC's digital platforms. The show followed a host traveling to destinations across the airline's network, creating dinner parties with local vendors and cultural figures. The work gave the airline a sustained presence on a global media platform, positioning the brand inside the travel experience rather than adjacent to it.
Developed the concept, format, and original production of Wired's 5 Levels, a series built on a simple structural premise: take a complex topic and have a single expert explain it at five levels of increasing difficulty. Directed multiple episodes and managed partnerships with institutional partners including IBM and Caltech to ensure editorial consistency as the franchise scaled. The format became one of Wired's most successful and enduring editorial properties.
A multi-part digital series, Built To Inspire, produced for the launch of AKG's Quincy Jones signature line, profiling professional artists working with the product in practice. The strategic approach: let the product's value emerge through creative use rather than technical specifications, using the Quincy Jones partnership as a credibility bridge into a market defined by legacy incumbents.
A joint effort between the NFL and Answer ALS, originally produced as a public service announcement to raise funds for ALS research. The work used the NFL's most iconic game-changing moments as a parallel for the urgent need for a medical breakthrough. The piece scaled beyond the original brief into NFL promotional support and outdoor advertising across New York City.
